810 Billiards & Bowling and its team were able to double in size over the course of that, acquiring two locations, one in downtown Houston, the second in downtown Phoenix, and building a new location near a suburb of the city of Phoenix. It was a very challenging 18 months for them, but they persevered, got through the challenges, and stayed strong on their goals and aims for 810 Billiards and Bowling.ĭuring the Covid time, a lot of their competitors closed their doors, and many declared bankruptcy or consolidated locations. In June of 2018 they opened 810 Market Common in Myrtle Beach as their second location, and in January 2019 they opened 810 Billiards and Bowling Conway as their third location.Īs they hired and developed a corporate team with experience on their side, looking forward to scaling more aggressively, the COVID-19 pandemic struck! All of their locations were closed completely for two months and then reopened at 25% capacity. Simultaneously they began work on a former supermarket in Myrtle Beach, SC. It was an instant success, and in 2017, they began a new construction site in Conway, South Carolina that would be a boutique location of about 17,000 sqft, right next to Coastal Carolina University. We rethought everything from first principles, focused on how we can best execute this vision for the customer”, Michael adds. I think we in some ways benefited from the lack of experience in the industry. But I knew the customer experience that I wanted to deliver for our guests and that was the driving force. “I had no background in hospitality or the bowling industry, so I had a lot to learn. They reopened in May 2015 with their new mixed-use concept of 810. They also built a scratch kitchen, a new bar, and a dining area. They created a gaming zone where the other lanes had been, bringing in, billiards tables, foosball, bocce ball courts, arcade games, cornhole, and ping pong. They took out twelve of the 32 lanes that had been there, created 14 main lanes and a six-lane back alley for corporate events, witha private upscale bowling environment in the back alley. But, 5 months later, they called back out of the blue and accepted the offer, Michael purchased that property, which became 810 Billiards and Bowlings first location. Initially, the owners of the bowling alley rejected that offer out of hand. Why couldn’t an upscale entertainment concept like that work in a place like Myrtle Beach?Īnd that’s when Michael and his wife put an offer on that bowling alley thinking they would buy it and convert it into this upscale mixed-use entertainment center concept. It was a dilapidated league bowling center built in the late 70s and he started wondering about the concepts he had seen in New York, Chicago, and Charlotte, San Francisco. It was in 2014 when Michael visited his parents in South Carolina and came across the North Myrtle Beach Bowling Center. As he was getting ready to start a family with his wife, they wanted to get out of New York City, to get a change of pace. It was during those times Michael would often go to upscale bowling entertainment venues in those cities after the trading day was over and always had a great time with friends and coworkers. That took him to Chicago for a few years and then back to New York on the NYSE. He started working in a financial sales role with Credit Suisse, later moved into an analytical role, and then became an equity options market maker for a trading group called Group One Trading LP out of Chicago. He attended college at Lehigh University, Pennsylvania, and got a degree in business economics, and then began a career in finance. Michael grew up on Long Island, New York. 810 Billiards and Bowlingis a full-on entertainment zone, handcrafted to enable you to have a great time, with family, friends, co-workers, and even when you’re going solo! The idea behind 810 Billiards and Bowling came from its Founder & CEO, Michael Siniscalchi.
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